"Financiers take too many risks; scientists do not take enough." --Seth Roberts
When your appetite changes, your perception changes. Think about how uninviting that fifth slice of pizza is compared with that delectable first slice. Recent brain research is revealing a disturbing phenomenon: intense natural stimuli can interfere with our brain’s normal appetite satiation mechanism. By numbing the pleasure response of the brain, such stimuli can make pleasures less satisfying. The effects linger for weeks. The result is less overall enjoyment and contentment, even though the superstimuli continue to register as especially “valuable.”
Could this sneaky primitive mechanism also be at play in our love lives? We can’t say, because it hasn’t been studied.