Porn and Advertising... Is there a difference?

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Submitted by Arnold on
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Here are links to an article I saw on Yahoo! Quebec today and it's associated Youtube video. It's both disturbing and funny. The video is in English. It was created by University of Saskatchewan gender studies students. The article is, unfortunately, in French.

They are describing the effect that sexualized advertisement has on both men and women.

http://fr-ca.etre.yahoo.com/blogues/buzz-et-trouvailles/l-homme-remplaca...

http://www.youtube.com/watch?v=HaB2b1w52yE&feature=player_embedded

Enjoy!

Comments

Yes!

Yes! I got a good chuckle out of it too. Smile

I found it very interesting that it was easier for me to accept as relatively normal the "tough" women, but had a much harder time taking the passive, effeminate men seriously at all.

Economics

Hi Freedom,

I think it boils down to our economic model. It's in need of a major overhaul and the root of that overhaul is within each of us as consumers.

If we impulse buy, then this kind of advertising makes sense. If we buy in a way that increases our sense of community and positive human relations; If we invest in good food and fair trade products; if we invest in things that help us slow down and heal, then I think this kind of advertising will have less effect. I, for one, rarely see it, as I don't own a TV and don't listen to the radio much.

As a recent example: Deva Premal's and Miten's mantra chanting event certainly stimulated me to buy their CDs. I don't think that was their original intent at all. I heard of it through friends. I think that they sincerely wanted to do a good thing for the world by sharing their passion for chanting for free on-line. It was tremendously generous of them. I have a funny feeling that it will reflect in their business too. Rather than trying to drag sales out of people by triggering a dopamine response, they offered something beautiful and got love in return. With 36,000 registrants from 198 countries that's alot of Love and alot of relatively inexpensive advertising. Love begets Love right? Greed begets greed. I imagine, at some point, corporations will see the point and start behaving more responsibly as we behave more responsibly towards our own well-being.

Thanks for writing!

"Arnold"

Giving something away also

Giving something away also generates dopamine in others who will then seek to recreate that dopamine later. Perhaps their model is closer to one going to the store and trying something on or one of those risk-free try at home for X days selling models. If they were purely interested in altruism, they might not sell anything or it would be less expensive. Love can and has been commercialized. It can be hard to tease apart when participating or getting involved with these offerings involving love.

Various products are guaranteed by corporations such that if one doesn’t like the product, you can send it back for a refund. Consumers’ larger expenses such as education or cars might benefit from enduring a feet to the fire approach involving guarantees. Paying with no ability to assure satisfactory results can lead to poorer results.  

Are there studies comparing the neurochemical response of mainstream marketing versus the experiential approach?

Love or not?

HI Freedom,

[quote=freedom] It can be hard to tease apart when participating or getting involved with these offerings involving love.[/quote]

I think the key is in myself. If getting involved in anything is a loving way to treat myself (and others), then I'm serving a loving purpose. If I'm doing it out of fear or greed then it probably has more to do with those energies.

[quote=freedom]Are there studies comparing the neurochemical response of mainstream marketing versus the experiential approach?[/quote]

I'm not aware of any. I'd love to hear of studies of this nature.

Arnold wrote:

[quote=Arnold]I think the key is in myself. If getting involved in anything is a loving way to treat myself (and others), then I'm serving a loving purpose. If I'm doing it out of fear or greed then it probably has more to do with those energies. [/quote]
It makes sense to look at why one consumes. One has to be careful about the analysis. Folks often justify things as being a loving way to treat themselves. It can be true, but sometimes it is a justification. And even loving self-treatment can get carried away with overconsumption leading to burnout.

There’s perhaps some middle way. I don’t see what that might be at the moment. Perhaps it would be a useful exercise to be more explicit with one’s needs using needs charting. Then one could assess any consumption against needs. If consumption meets no need, it’s discretionary or based on fears, greed, etc. One would then know to look deeper at what is attractive about the potential consumption and might even find hidden needs in the process. A smartphone app could be useful for this or one could use paper or digital paper.

Also considering love versus fear/greed might be a slippery slope. People make decisions in reliance on their neurochemistry. Assigning values not based upon neurochemistry might not be helpful to figuring out to what extent one can short circuit decisions that fail to fully consider one's needs. 

Justification

Hi Freedom,

Thanks for writing.

[quote=freedom] One has to be careful about the analysis.[/quote]

Yes. I agree things can get twisted around in all kinds of convoluted ways and yet, perhaps, learning from our mistakes is perhaps a big part of what we are doing here. For me, it connects quite strongly with "What am I doing on this planet anyways?" Am I simply here to be a "good" guy and live with the approval of others and the constant guilt that I am consuming things that others could have benefited from? Or am I a selfish "bad" guy who doesn't care about others, lives with their disapproval and does his best to live up to a Corona beer commercial lifestyle? Both of these identities hinge on a perception of self as separate from others. I am told that this is a lie. So, much of my life is focused waking up to the truth of who I am based on what I've heard is real from a number of spiritual sources and my own observations of material flow in my body, and how my thoughts and emotions seem to have difficulty with the concept of "mine". It's the only thing that makes sense to me. Otherwise the war between good and bad in me gets far too intense and life becomes a nightmare. It doesn't matter which side of the split I take.