This talk is superficial, but interesting. Its back story is perhaps even more interesting. This woman, a former UCLA employee, has started a company that plans to use electrodes to alter people's libido. She has also churned out some of the most irresponsible research on porn users I have seen (with conclusions that don't fit the underlying data, etc. See this research doctor's thorough critique of one of the recent articles she published in this area). So I'm not sure what to make of this. I certainly think there's great potential in the pre-orgasmic state, but I can't help but wish someone else were studying it.